Should your roofing company be on social media?
Social media is unavoidable, growing fast, and here to stay. Therefore, if your roofing company isn't on social media, you could be missing out! Here are 10 reasons why your roofing company should be on social media.
1. It's Where Your Customers Are
More than 53% of the world's total population uses social media, and that number is growing each year. On average, more than 1.3 million users joined social media every day during 2020. So, your customers are on social media. Additionally, they're using it to research companies and products. Over 80% of people on Instagram use it research products and services. In other words, that's a lot of people that could be looking for your roofing company!
2. Improve Your Reputation
Your company's reputation is vital for success. Posting pictures of your projects, customer testimonials, how-to videos, are great ways to show your work. As a result, you'll improve your roofing company's reputation. You know your roofing company does beautiful work, now show it off to prospective customers!
3. Get More Referrals and Sales
Using social media is a great way to spread positive recommendations about your roofing company. So, ask satisfied customers to write positive reviews and spread the word using your social media. As a result, you'll get more referrals and sales, with very little effort and cost!
4. Become More Searchable Online
Most people will research companies online before deciding who to hire. So, make sure that they can find you when they're searching for a roofing company. Posting your content on social media is a great way to get your roofing company in front of more people and improve your search engine ranking online.
5. Stay Ahead Of Your Competition
Your competitors are already online, and 90% of social media users follow a business. So, research your competitors on social media. What are they doing that's working for them? What's not working well? You can use that information to stay one step ahead.
6. Put A Face To Your Marketing
Social media posts are a great way to share your roofing company's story, and put a face to your marketing. Do you donate to a charity? Do you hold employee game nights? Use your social media to show your customers who you are as a company and what you stand for. As a result, your customers will feel more connected to you.
7. Gain Insights and Analytics
Understanding your customers is very important! All social media platforms provide different analytics tools to give you insights on your followers. You can find out what's resonating with your customers, which of your posts they like, and what kind of content they're really looking for. Your followers will tell you what they want to see! In addition, the longer you use these tools, the more powerful they can be for you. You'll be able to track trends, and understand your customer better.
8. Network and Build Relationships
Every social media platform already has a massive roofing community. So, find the ones that you like and be a part of them. Network with other roofers, marketers, local businesses, and anyone that motivates you. Social media is a plethora of free resources and possible connections, and you never know what you might find. You might just get your next great marketing or business idea from a post you come across, or meet your future business partner through LinkedIn.
9. Stronger Customer Service
You can provide better and faster customer service when consumers have different ways to reach you. So, having numerous social media platforms will give your customers easier access to you. As a result, you can respond quicker and more efficiently. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend it.
10. Be Ready For The Future
The future of marketing is digital. Therefore, it's important to establish your roofing company online now so that you don't get left behind.
Roofing Companies and Social Media
In conclusion, social media is a great tool for your roofing company. So, get started today! Facebook, Instagram, Twitter, Youtube, and LinkedIn are all great platforms for roofing companies to get started.
Do you need tips about how to get your roofing company started on social media? We love to help! Contact us today.