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Tips to Making a Great Case Study for Your Coating Business

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We’ve already talked about how to win more coating bids. Now we want to talk about how to make a great case study for your coating business.
 
A good case study is typically made up of three basic elements: a challenge a business faced, the solution found, and the benefits gained.
 
But a great case study will not only have those three components, it will also tell a story and highlight what your company does well to show how valuable your coating product or services are to existing and potential customers.
 
A great case study also explains how you apply your coating expertise and knowledge in the real world to existing and potential customers who can relate to the problems you describe (like cold-weather application, improper surface prep, down-time, and toxic chemicals) and understand the value of your solutions.
 
Other details that can go into making a great coating case study include:

  • write strong headings to capture the story
  • backstory: set up the case study by providing an introduction to the key players – you and the coating applicator – and your respective points of view
  • show the problems you are good at solving
  • show how you analyzed each problem
  • use statistics to show how your product or service has made a difference and the benefits gained. If you have tables or charts prepared, include them
  • include what your solutions are
  • avoid jargon. Be clear and concise
  • show how you handled setbacks (such as weather related issues, cure time, bubbling)
  • show how you maintained momentum going forward
  • show how you managed client relationships
  • and don’t forget to include your website and contact details for more information

Overall Look of a Great Case Study
 
When it comes to the length of your case study, sticking to a 500 to 700-word count is ideal to ensure the story is being told and your leads are getting the information they need.
 
And make sure the case study is well organized in an easy-to-read format for those who are readers and for those who like to skim. Get into the habit of using good subheadings, bullet points, quality images, and pull quotes to break up paragraphs. Also, have someone proof read the case study once completed. There is nothing worse than putting in the time to create a great case study only for it to be full of factual or grammatical errors.
 
And remember, case studies are sales and promotional material for your coating business and can bring in traffic to your company. So offer variety to your clients and end customers by turning your case studies into podcasts, videos, and even infographics.
 

TNphoto Tatsuya Nakagawa
Tatsuya Nakagawa is the VP of Marketing and co-founder of Castagra Products, a storage tank and wastewater coatings manufacturing company that is highly acclaimed for its sustainable coatings, cold weather tank and secondary containment coating applications, and its durable frac tank coatings. Castagra is used by the world’s top oil and gas field services companies.