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Visual Digital Marketing in the Oil & Gas Industry

You know it. I know. We all know it. There’s a love-hate relationship with the oil and gas industry. But Bill Roth has made it a mission to set the record straight with the doubters and haters. And how is he going to accomplish this? Storytelling. Roth is the founder and CEO of Industry Infographics – a pioneer in visual communication for the oil and gas industry. He wants to provide the education to teach the public about oil and gas through stimulating eye candy.
roth_headshot“For many years, the oil and gas industry have kept things to themselves. Content will give them a transparent voice. We need to know the industry so we can tell the best stories possible and bring that narrative to life. The oil and gas industry deserves to have the best visual presentation as much as possible,” says Roth.
And through his experience at Industry Infographics, Roth was able to branch out with Energy Takeout. But the slight difference with Energy Takeout is that it “breaks down oil and gas information to create campaigns for our clients and brand’s across multiple social feeds.”
And if you’re a novice making your first foray into visual digital marketing, Roth offers these tips for young professionals:

  • Study content marketing. Get to know it well.
  • Figure out the broader content strategy. What is the company doing?
  • Continue to add useful value. Don’t just put out useless information.
  • Stay current and stay with it. Eventually you will find the gems you’re looking for.
  • Believe in what you do.
  • Have a human-to-human relationship with everyone.
  • And don’t forget, you get multiple tries.

And if you need examples of industry leaders dominating visual marketing, Roth looks towards Shell because they know how to “localize their content and their strategy is international and relevant” to that specific geography. Chevron also proves to be a digital leader through their ability to create content that appeals to a diverse audience through use of graphics, vintage photos, and humanizing themselves to their readers.
Apache CNG
Industry Infographic of Apache CNG

Carol Carol Liu
Carol Liu is a Marketing Manager of Castagra Products, a storage tank and wastewater coatings manufacturing company that is highly acclaimed for its sustainable coatings, cold weather tank coating applications, and its durable frac tank coatings. Castagra is used by the world’s top oil and gas field services companies.