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5 Marketing Articles to Help Grow your Storage Tank Business

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The storage tank business is a unique, niche industry catering to several larger industries, including oil, gas, and waterworks. When promoting a storage tank company, one must consider a variety of marketing tactics including promotion at tradeshows, employing humour in marketing material, encompassing both B2B and B2C strategies, using social media, and more.

In this post, we’re looking at five different marketing articles that outline methods and strategies, which can help you to grow your storage tank business:

1. What Top Marketers Do Differently
http://www.marketingprofs.com/charts/2013/11081/what-top-marketers-do-differently

This article gets right to the point and calls out the utilization of “big data” in marketing. Big Data is definitely a big trend in today’s marketing landscape, with companies small and large leveraging data’s capabilities. Knowledge is power, and the more data you have about your customer base and potential customers, the more knowledge – and ultimately, power – you have. Gauging customer satisfaction is important, as is implementing customer retention strategies to retain customers, and using data to offer real-time deals or offers to existing customers sets top marketers ahead of the pack.


2. Make Em Laugh How Humour is Overtaking the Marketing Landscape

http://www.e2msolutions.com/blog/make-em-laugh-how-humour-is-overtaking-the-marketing-landscape/

Everyone loves to laugh! This article focuses on how humour in marketing can promote companies as relatable and memorable while also building trust, making humour the ultimate persuasive strategy. Learn how companies are sprinkling humour throughout their promotions, including through videos, memes, social media, and written content.

3. Why Are B2B Companies Ignoring B2C CX Practices?
http://www.1to1media.com/weblog/2013/03/why_are_b2b_companies_ignoring.html?goback=.gmr_5101258#
Leveraging consumer-based marketing practices is important, even if a company is selling to another business and not necessarily to an individual. Decision makers within businesses are often just individuals and are not always made up of teams or large groups, so it’s important to use and be aware of B2C tactics that are transferable to different areas of business and decision making. This article reviews the advantages of using B2C CX practices in traditional B2B marketing strategies.

4. 120 Marketing Tactics for New Blogs [Infographic]
http://digitalphilippines.net/how-to-promote-your-blog/

This fantastic Infograghic presents a compelling set of tactics to promote new blogs, including ways to leverage social media, content marketing, and providing tips on using different elements within content. It even gets into syndication, e-mail marketing, and analytics – a must-read for any business with a blog!

5. A Guide to Using Social Media at Tradeshows
http://www.marketingprofs.com/articles/2013/11720/a-guide-to-using-social-media-at-tradeshows

Social media can be a fantastic tool to promote a business or website; however it can also be used to promote events, such as tradeshows. This article reviews exactly how a business can use social media to promote tradeshows, and how to do it right!

Bonus: The Top 75 Must-Read Online Marketing Blogs
http://unbounce.com/online-marketing/75-marketing-blogs-to-make-your-rss-reader-more-fat/

And now, one last article – and possibly the one you’ll spend the most time with. This article is an incredible resource for other marketing blogs, providing 75 links to must-read online content. They categorize their links into all-in-one marketing blogs, analytics, blogging, content & copywriting, conversion rate optimization, email marketing, interviews, search engine marketing & optimization, social media marketing, and website optimization.

Time to have fun and get reading!
 

TNphoto Tatsuya Nakagawa
Tatsuya Nakagawa is the VP of Marketing and co-founder of Castagra Products, a storage tank and wastewater coatings manufacturing company that is highly acclaimed for its sustainable coatings, cold weather tank coating applications, and its durable frac tank coatings. Castagra is used by the world’s top oil and gas field services companies.